SaaS Website and Brand for a Construction Technology Platform

The brief

Construction software is bought by people who are sceptical of software. The buyer wants to see the product working before booking a demo, but a platform with tiered products also has to explain who each tier is for without turning the site into documentation. Construxos needed a full brand identity and a marketing site that could carry both jobs at once.

What we built

• Built tiered product pages that let each plan make its own case to its own buyer
• Designed client-portal previews so prospects can see the platform before committing to a demo
• Developed a complete brand identity to support a platform selling into a conservative industry
• Structured every page around the demo signup, treating it as the single conversion event that matters