Campaign Website for a Local Clerk of Court Candidate

The brief

A campaign website runs against a fixed deadline and has to do three jobs at once: establish that the candidate is qualified for a role most voters cannot describe, state the platform plainly, and convert supporters into volunteers and donors. Clerk of Court is a down-ballot office, so the site also had to explain the job itself before it could argue the candidate was right for it.

What we built

• Designed authority-forward, since a judicial-adjacent office is won on perceived competence and trust
• Wrote and structured the messaging so voters understand the role before being asked to back a candidate
• Built prominent grassroots calls to action for volunteering and support
• Delivered against a hard election deadline, where a late launch is a failed launch