Frame
The system locks.
A logo is one asset. A brand is the decisions behind it and every surface it has to survive. Watch one build itself, in the order a studio actually works.
Take 01 of 10
Blueprint
Blueprint
Drawn to a rule, letter by letter.
Technical · measured. Guides sweep, the mark is drawn, then dimension lines annotate it.
2–5 wks
Strategy, then identity
3 routes
Considered, not thumbnails
6 surfaces
Applied before you choose
100%
Files you own outright
What you get
Six things leave the studio. All of them yours.
Positioning
Who it's for, what it claims, and the things it refuses to be. Written down, so nobody has to guess later.
Mark & monogram
A wordmark drawn for one business, plus the cut-down monogram that survives at 16 pixels.
Colour with roles
Four to six values, each with a job, not a mood board. HEX, RGB and CMYK, all supplied.
Type scale
Two faces, sized and leaded as a scale that locks to the mark. Webfonts licensed and handed over.
Applications kit
Header, card, icon, favicon, signage, social. The system worn by the things it actually has to sit on.
Guidelines & files
Vector source, every export you'll need, and a written document so the next person can't drift it.
Two halves
Decisions first. Then the drawing.
Brand Strategy
The decisions first.
Audience, positioning, voice, and the claim you can defend. This is the part that makes every later design choice easy, and every marketing dollar work harder.
Brand Identity
Then what it looks like.
The mark, the palette, the type, and every surface it has to survive. Drawn against the strategy, not against a trend board.
How it runs
Four moves. No reveal theatre.
01
Interrogate
Your market, your buyers, and what your competitors have already taken.
02
Draw
Three routes, each presented already applied, never a mark floating on white.
03
Apply
The chosen route taken through every surface until it holds up on all of them.
04
Hand over
Source files, exports, tokens and guidelines. Yours, with no licence back to us.
Questions
Straight answers, before you commit.
What's the difference between brand strategy and brand identity?
Strategy is the decisions: who you're for, what you claim, how you sound, what you refuse. Identity is what those decisions look like: the mark, the palette, the type, the layouts. We run them in that order, because a mark drawn before the decisions is just decoration.
Do I need a full rebrand, or just a logo?
Most businesses that ask for a logo actually need a system. A mark alone falls apart the moment it has to sit on a website, an invoice, a van and a 16px browser tab. If you already have positioning you're happy with, we'll scope identity only and say so.
How long does a brand engagement take?
Strategy runs 2 to 3 weeks. Identity runs 3 to 5 weeks on top of it, depending on how many applications you need built out. You'll see routes early. We don't disappear for a month and come back with a reveal.
How many logo directions do I get?
Three considered routes, not thirty thumbnails. Each one is presented already applied on a header, a card, an icon or signage, because that's the only honest way to judge a mark. We then take the chosen route through refinement together.
What files do I actually own at the end?
Everything: vector source, exports in every format and lockup you'll need, colour values in HEX, RGB and CMYK, licensed or open-source webfonts, and a written guideline document. It's yours, no ongoing licence to us, no phoning home for permission.
Can you apply the brand to my website afterwards?
Yes, that's usually the next step. The identity is built with the site in mind, so the design tokens carry straight into the build rather than being re-interpreted by someone else.
Ready to stop looking like everyone else?
Tell us where the brand is letting you down. We'll tell you straight whether it needs strategy, identity, or just a tighter application of what you already have.