Brand-Forward Website for an Original IP Studio

The brief

A studio developing original franchise IP is selling potential rather than a finished catalogue, and it is pitching to two audiences at once: industry partners evaluating whether the studio is credible, and future fans deciding whether the worlds are worth caring about. The site had to feel like the properties themselves without becoming a fan page for work that has not shipped yet.

What we built

• Led with the brand and the worlds, treating atmosphere as the product being sold
• Structured the site to work for both industry partners and prospective audiences without diluting either
• Designed for expansion across streaming, film, and comics, so new properties slot in rather than forcing a rebuild
• Built a visual language distinctive enough to read as a studio with a point of view