Painting Company Website Built for Local Lead Generation

The brief

Homeowners hiring a painter are letting a stranger into their house, so the buying decision is driven by trust far more than price. Most painting company websites undercut that trust with dated design and stock photography, then bury the quote form. The brief was a site that proves competence through finished work and removes every step between a homeowner deciding to inquire and the inquiry arriving.

What we built

• Led with photography of completed jobs, since a portfolio of real work is the strongest trust signal in the trades
• Built a quote request flow short enough to finish on a phone, one-handed
• Laid out services so a homeowner can self-identify their job in a few seconds
• Designed clean, current visuals that separate the company from the dated sites common in the category