Services
Watch the work.
Click a move. The scene is the offer.
Stone & tile · Raleigh
Dana Whitlock
dana@basalt.co · 919 555 0148
Blank stock. Nothing decided yet.
The four moves
Four ways in. Start where it hurts.
Nobody needs all four on day one. Find the line below that sounds like this week. That is the one to start with.
Frame
Decide what you are before anyone draws it.
If this is you: Nothing is decided yet, or the logo came from a template in 2014.
- Positioning, audience and voice: what you claim, what you refuse
- A wordmark drawn for this business, shown already applied
- Palette, type, lockups and a written guideline document
Forge
Custom-coded, and yours to keep.
If this is you: The identity holds up. The website is rented, dated, or slow.
- Marketing sites, stores, and web apps with logins and payments
- Next.js and TypeScript, never a theme we tweaked
- Fast enough to rank on the day it goes live
Fuel
Get found, get chosen, get counted.
If this is you: The site is live and nobody is calling it.
- Pages rewritten around what people actually type
- Reviews, social and email working the same funnel
- One plain-English summary every month, including the bad months
Flow
The admin stops eating your week.
If this is you: The work is coming in and the follow-up is what keeps slipping.
- Calls answered and enquiries triaged into one inbox
- Booking, invoicing and follow-up running without you
- Configured, branded and managed, so you never learn another tool
Whichever you start with
Four things never change.
Custom, not configured
No templates, no page builders, no rented themes. What we make for you exists once.
Yours to keep
Vector source, exports, colour values, fonts, guidelines, code. No ongoing licence back to us.
One thread
Files, approvals, questions and invoices live in your portal, not scattered across four inboxes.
Straight answers
Including the ones that lose us the job. If a move will not pay for itself yet, we say so.
Questions
Before you pick one.
Do I have to buy all four, or can I start with one?
Start with one. Almost nobody needs everything at once. Most engagements begin with whichever move is actually blocking the business, and the rest follows when it earns its place. Tell us the situation and we'll say which one that is, including when the answer is none of them yet.
Which service should I start with?
If nothing is decided yet, with no positioning and no mark, start with Frame. If the brand is fine but the website is dated, rented, or slow, start with Forge. If the site is live and quiet, start with Fuel. If the business is running but the admin is eating the week, start with Flow.
How long does an engagement take?
Positioning runs 2 to 3 weeks, with identity another 3 to 5 on top. Marketing websites run 2 to 6 weeks; stores and web apps with logins and payments run 6 to 12. Growth work is ongoing and compounds. The arc we show is six months.
Do you use templates or page builders?
Never. Every website is custom-coded from scratch. No Wix, no Squarespace, no Webflow. Your design is yours alone, and you are not paying a monthly theme tax or stuck inside someone else's editor when you want to change direction.
What do I own at the end?
Everything we make for you. Identity work hands over vector source, exports in every lockup and format, colour values in HEX, RGB and CMYK, licensed or open-source webfonts, and a written guideline document. Website work is custom code with no ongoing licence back to us.
Do you only work with businesses in Raleigh?
We're a Raleigh studio and most of our clients are around the Triangle, but nothing about the way we work requires you to be local. The whole engagement (files, approvals, questions, invoices) runs through one shared thread in your client portal.
Still not sure which one you need?
Tell us what the week actually looks like. We will tell you which move moves your number first, and say so if the answer is none of them yet.
Our stack
We build on the tools your business can grow on.
No page builders or rented templates. Production-grade technology, chosen per project and maintained by the same team that ships it.
- Frontend
- Backend
- Cloud & DevOps
- AI & Automation
- E-commerce
- SEO & Marketing
