Brand Identity and Website for a Digital Marketing Agency

The brief

An agency's own website is the hardest brief it will ever take, because it is the proof of what the agency sells. The Social Boot needed to look unmistakably capable to small and mid-size business owners while being direct about price, which most agencies avoid entirely. Vague pricing filters out exactly the self-serve buyers this agency wanted.

What we built

• Built a bold brand identity distinct enough to survive in a category where most agencies look interchangeable
• Published clear pricing tiers, so prospects qualify themselves before the first conversation
• Integrated booking directly into the site, removing the back-and-forth between interest and a scheduled call
• Designed for small and mid-size business owners specifically, rather than the enterprise language agencies default to