Air Filtration Website Serving Residential and Commercial Buyers

The brief

Air Clean Systems sells to two buyers with almost nothing in common. A homeowner wants a quick answer about their house; a commercial buyer is running a procurement process against specifications. Serving both from one site usually produces a compromise that converts neither, and the product range had to stay navigable for both at once.

What we built

• Split the paths so residential and commercial buyers each get a route that matches how they buy
• Organized product categories so a specification-driven buyer can navigate to the right system
• Built a service-forward layout that leads with capability rather than company history
• Tuned lead capture separately for each audience, since the two inquiries need different information